David Grannis
A California developer is teaming with Daimler AG to bring buses, shuttles and ride sharing to an Orange County community — with no government subsidies.
by James A. Bacon
Rancho Mission Viejo south of Los Angeles is developing a 23,000-acre planned development with all the amenities one would expect from an affluent California community: parks, hiking/biking trails, yoga and fitness studios, community gardens and a hacienda-style clubhouse. But the biggest selling proposition may be the potential to slash living expenses by thousands of dollars yearly by living a car-lite lifestyle.
Working in partnership with Daimler AG’s Business Innovation group, Rancho Mission Viejo will introduce to its Ladera Ranch community in July a service that provides residents access to scooters, cars, circulator buses, destination shuttles, Car2Share carpooling and other bundled transportation services, all accessible through a smartphone app. Those services will be provided as well to the neighboring Sendero project, with an expected 14,000 new residents and workers in five million square feet of commercial space, now under development.
David Grannis, a partner with pointC Partners, who is leading the initiative for the developer, says the goal is to cut the cost of mobility in half from the $14,000 or more it takes to own and operate an automobile today in south Orange County, California. Households in the target demographic typically own two or three cars. “I’m not telling you to get out of your car,” he told attendees of the 2014 LOCUS conference in Washington, D.C., earlier this month. “I’m telling you to get out of your third car.” Continue reading →
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